Yes that’s right our very own Anthony Allen was introduced at recent client company presentation as The Fire Starter! Client Company UKWSL chose this name in relation to the rebranding work and marketing campaign that Allen Design Team has undertaken for them. The project has begun a huge shift in thinking at UKWSL as the […]Read More
Monthly Archives: August 2015
Yes that’s right our very own Anthony Allen was introduced at recent client company presentation as The Fire Starter!
Client Company UKWSL chose this name in relation to the rebranding work and marketing campaign that Allen Design Team has undertaken for them.
The project has begun a huge shift in thinking at UKWSL as the company prepares for a period of unpresidented growth and we have been a major influence on the direction and process.
Our relationship with UKWSL began by a chance meeting with their sales and marketing director Max Kanda, “we were invited to an event hosted by another client Energy Cost Advisors (ECA) at which we were discussing our vision of future brand strategy. Max clearly liked what we had to say in particular our message regarding “distinct or die” caught his attention and he invited us to meet his fellow directors to present how we would apply this message to their company” says Anthony.
The meeting went unbelievably well and in what represents a new first for us we were appointed there and then! Since then we have conducted a total group re-brand, undertaken strategy meetings with the directors and senior managers, presented the new brand strategy and vision to the whole company. We are currently engaged in producing long term marketing plans to align with the aims and objectives of the business as well as designing and producing website design and build, social media campaigns, SEO, motion graphics, email marketing, brochures etc.
“The benefits of these out sourced arrangements can be enormous for companies like ours says Max Kanda (UKWSL). We are not marketing specialists and really don’t have the time to add more disciplines to the business so this arrangement works really well for us. We want the benefits of what professional marketing can do for us but without the day to day hassle of yet another function within our own business; We are experts in waste management Allen Design Team are experts at Marketing”
“We work to an agreed marketing plan and budget that ADT prepare for us, this means that we have none of the staffing issues that would go with adding another area to the team and more importantly we know exactly what spend we are committed to, we also get a really high level of expertise and everything gets followed through. ”
The benefits of these outsourced arrangements can be enormous….
We are providing the entire marketing output for the business an arrangement that we have in place with an increasing number of our clients. We have found that due to the complexities of marketing in todays multichannel world, finding and employing the right people conjoined with employment issues and general uncertainty more companies are looking to outsource their brand strategy and marketing function.
To find out how this arrangement could benefit you and your business call 0114 251 8809 and ask for Anthony or Andrew