Tapping into consumer demand for healthier menu choices with Dinoshakes, offers a fun, tasty and healthy alternative to sugary drinks for kids. Dinoshakes are made using natural ingredients and are free from added sugar, gluten, artificial colours, flavours or preservatives.
“Family dining is as popular as ever, but parents are looking for ways to improve the family diet by reducing sugar intake and making healthier choices when eating out” said Ricky Flax, for Dinoshakes.
We wanted to lead by example and give our children a healthier start in life and that was the whole reason why we developed Dinoshakes in the first place.”
“Peter Wyatt for Allen Design Team said ”We believe Dinoshakes to be the only healthy product of its type currently available for the foodservice industry and we are very excited at the prospect of bringing to market such an excellent ‘on trend’ product. Dinoshakes ticks all the right boxes for kids, parents and operators, whether that be a school, leisure park, café, quick-serve bar or casual dining restaurant. Plus, of course, they taste just great!”
From the market research, Allen Design Team first created an original illustrated corporate brand which incorporates all the Dinoshakes flavours; banana, strawberry, chocolate and vanilla. It was important that the brand be flexible and work individually for each flavour and the illustrations change each time. Next, we created a series of fun dinosaurs that represent each flavour and be instantly recognisable. The illustrations were all created in-house and feedback from children prior to launch was that they loved the Dinoshakes characters, named after the founders’ children and grandchildren, Sienna, Benji, Izzy and Ollie. These added an element of fun and feature heavily across all the POS material, helping to attract interest and creating some buzz around the shakes which children just can’t ignore.
POS material such as branded cups, straws, tabletop graphics, mixer and strut cards help complete the starter packs. Promotional graphics support on-line advertising along with a shiny new website.
Peter Wyatt said “It is not often we get the opportunity to bring a brand new, revolutionary, healthy children’s brand to market so you can imagine our delight in being chosen. Our diverse portfolio and 35 years previous brand experience in launching new brands to market for organisations such as Burton Retail, Puma, Canon and Triumph International etc, gave the client confidence in our ability. The whole process was made easier and coherent by producing everything in-house under one roof, from concept, development, illustrations to full comprehensive marketing and advertising rollout.
There are exciting times ahead for Dinoshakes and we all look forward to seeing them become an established and household name for healthy kids drinks.”