Amy’s House is a Sheffield-based charity with a simple but powerful mission: to help children and adults with additional needs to thrive. We provide children with social interaction, care, education and exercise in a fun and stimulating environment.

The brief focuses on increasing sponsorship opportunities to broaden reach, strengthen partnerships, and generate sustainable funding, while raising overall charity awareness through clear, consistent communications and targeted marketing activity. A key priority is the development and promotion of more fundraising events designed to boost engagement, encourage community participation, and attract new supporters. By amplifying sponsor involvement, sharing impactful stories, and delivering coordinated campaigns across multiple platforms, the objective is to enhance visibility, grow supporter networks, and create long-term fundraising success.

Following a thorough review of Amy’s House Charity’s existing marketing activity, we explored opportunities to bring greater consistency, clarity, and warmth to all communications.

Working collaboratively with the team, we refined the visual approach to sit comfortably alongside the charity’s existing branding – ensuring everything reflected its values and strong sense of community. We also introduced a more natural, authentic tone of voice, supported by clear audience personas, helping the charity connect more meaningfully with its audiences.

From there, we developed a refreshed visual direction that feels modern yet familiar. This was thoughtfully applied across all touchpoints, including consistent support and presence across all social media platforms, helping to strengthen recognition and engagement.

The result is a cohesive and approachable brand experience that deepens Amy’s House Charity’s connection with its community, while creating a supportive foundation for future growth and outreach.