Most people think a brand and a logo are the same thing, but a brand is so much more than a logo. Your brand is a living and changing set of emotions and ideas that people associate with your company.

With the infinite choices available in today’s marketplaces many companies are looking for a unique ways to engage with potential clients. A well-crafted brand is also beneficial within your own company, it’s no secret that a brand you believe in yourself is much easier to sell within your chosen market than one that you don’t.

There a lots of great ways that a brand can be made to stand out among your closest competitors:

1.   Give it personality

The one key thing about your brand is you. Getting your brand to reflect your mind set and work ethic can be one of the best things you can achieve with your overall look and feel.

2.   Colour is king

Make sure your brand features colours that capture the minds of your potential customers. 92.6% if people think the visual aspects of a brand are the most important. No visual factor is more powerful than colour. We’re brought up to associate certain colours with certain emotions to the point where it’s almost like a second language.

3.   Reach out with social media

Social media is a perfect place to build and perpetuate your brand’s identity. When on social people are in a receptive, relaxed frame of mind and with the right tone of voice and on the right platform they can interact with your brand without ever feeling like they’re being ‘marketed at.’

If you want to discuss this further why not drop Ashley our Senior Creative an email and we can discuss how we can take your brand to the next level: [email protected]

We become your marketing department responsible for managing and delivering all or some of your planned marketing activities for an agreed fee!

Want to know more about fixed cost marketing? CLICK HERE

Find out how this can work for you and your business call us on 0114 251 8809 email [email protected]

Choose our fixed cost marketing retainer and gain access to a senior team with unrivalled experience on an as needed basis that would be otherwise difficult to find.

Want to know more about fixed cost marketing? CLICK HERE

Find out how this can work for you and your business call us on 0114 251 8809 email [email protected]

Ash has made the sensible decision to cross the border from Barnsley into Sheffield to start a new chapter in his career (leaving his kestrel & flat cap at home).

Having worked in several design studios in and around Yorkshire over the last 10 years 
working with established clients and sectors we believe his wealth of experience will be a great asset to our team and
help support the future growth of our company.

Not only does Ash love everything to do with design but in his spare time he likes nothing more than spending time with family, he also loves to watch & play football on a weekend and his team of
choice is Liverpool FC.

Lets hear from the man himself…

“I can’t wait to get stuck in to my new role and hopefully bring something extra to the team!”.

The Waste Management Brokers Association (WMBA) was formed in 2017 by a group of three leading waste management brokers with a mutual desire to raise the profile of the outsourced waste collection and processing model.

They asked Allen Design Team to create initial brand concepts and strategic marketing planning along with the creation and inception of a new website, members brochure, email marketing, social media, copywriting and exhibition solutions.

WMBA chose our ‘fixed cost’ retainer package allowing us to offer them all the support they need but giving WMBA the opportunity to establish their marketing spend throughout the year.

For further information regarding ‘fixed cost’ retainers click here

Providing the entire marketing output for your business or just a part of it. Take advantage now

Allen Design Team have delivered an all-encompassing concept for the cancer charity, with Jess Ennis-Hill and BBC jumping on board.

Weston Park Cancer Charity launched its #BeyondTheTreatment campaign, seeking to deliver an enormously worthwhile upgrade to Weston Park Hospital cancer wards that goes way beyond the NHS standards.

Setting out to provide its inpatients and their visitors with everything from wi-fi and entertainment facilities to comfort lighting and digital equipment, the campaign’s unveiling saw significant press attention. BBC and ITV crews, as well as leading print outlets, were present for the event, covering patron Jess Ennis-Hill’s delivery of the ambitions and ethos of #BeyondTheTreatment.

Hired by Weston Park Cancer Charity, Allen Design conceived everything from the brand identity and name to the dedicated new website beyondthetreatment.org.uk, on-site promotional material, leaflets, posters, banners and email marketing.

“It’s all about a close relationship and a personalised service”, says Anthony Allen. “We know that most agencies will say the same thing to land an account, but the advantages of going with us are very apparent to our clients”. The result is concept, creation and implementation that benefits from the creative input of the entire business.

Allen Design were able to deliver a wide-ranging concept. The background of their staff encompasses everything from traditional graphic design and marketing taglinery to web design, blogging and social media; a wide-ranging skill set that condenses what is generally the work of several departments into a cohesive unit, all operating out of an office in Attercliffe.

With what will no doubt be a far-reaching and successful campaign, #BeyondTheTreatment is a fitting example of the Allen Design Team’s forte: providing a big impact across many platforms and media; going way beyond mere design.

We have now launched the Beyond the Treatment website with the above video featuring on the website. Take a look over at http://www.beyondthetreatment.org.uk

Website hacking and spamming is only going to get worse. If high profile companies can be hacked what chance have smaller companies and their websites?

It’s not all bad news…
Allen Design Team incorporate extra levels of protection to all the websites we design, build and host.

Our server ensures all traffic to your website is monitored. The software automatically tracks suspicious activity or patterns of behaviour and blocks accordingly.

We employ a third party security specialist team to monitor all the websites on our server 24 hours a day , seven days a week, giving you peace of mind.

Don’t leave it too late, make sure your website is protected!

Call Peter on 0114 251 8809 for more information on how we can help.

We are pleased to announce that Nik will be joining our team as Creative Director.
More details to follow soon!